Arron Croasdell is an Illustrator & Designer based in Dublin.
Washington Post - By The Way
By The Way is a new, digital travel initiative from the Washington Post. They have created city guides and other content from writers that live in cities around the world, so readers feel like a local wherever they go.
The guides skip all the tourist spots and cut right to off-the-beaten-path, local favorites. They utilise photographers and illustrators in each city to further drive home the “hometown” feel and contacted me to typographically represent Dublin.
Glass Wall Productions was set up in 2018 by Carly Dowd and Carrie Harding. They set it up because of their innate love for theatre and film. Why Glass Wall? Because they wanted to share their unique process of creating characters and for the audience to feel as though they are watching a real situation unfolding.
A glass wall allows the viewer to both be separate and fully take in the performance. The spotlight shape of the logo is used to convey connecting & focus whilst hinting at the vibrancy of the many characters and performances on display.
Byrne & O'Brien
Byrne & O’Brien is a start-up catering and fine wine business, which is preparing to launch in January 2019. I was approached by Byrne & O’Brien to create a visual identity unique to the catering business and was flexible across a wide range of printed and digital collateral. From the beginning they liked the idea of both their surnames combining to form a monogram.
The monogram is a combination of the owners’ names B, O’B and &, with the swash of the ampersand forming a server’s hand.
While stage 1 of this project is complete, I am currently working on developing a larger range of items for Byrne & O’Brien, such as bannerstands, brochures, full collection of menus, social media materials, website visuals, uniforms, illustration development and advertisements.
IT Sligo - Illustrated Map
Created for both a study planner in the education supplement of the Irish Times and in the ‘goodie bag’ each student attending Higher Options receives.
The aim was to focus on and promote IT Sligo as a ‘destination’ educational institution and draw attention to its vibrant student life, and how it offers more than any other educational organisation. The message here is for students to create their own story.
For World Peace Day 2017, 130 designers and illustrators from 75 countries were tasked with creating 'hello' in their national language as part of the Hello Project; 'Hello World'. So here I am repping the emerald isle. The full project is now up on Behance. (PART 1 / PART 2)
Ta tum, ta te, ta toe. Now whaars me shillelagh?
Dia Duit (pronounced Dee-ah gwith) Literally translates to “God be with you” I have a great love of Ireland’s natural beauty, so I wanted to create a piece that captured the wildness of Ireland’s land and coast, while bringing in some nods to the country’s rich heritage.
36 Days of Type 2017
36 Days of Type is a project that invites Designers, Illustrators and Graphic Artists to express their particular view on letters and numbers.